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OUR JOURNEY

It took us 7 years to perfect our craft. SHIFTR is a company built from the experience of successfully instructing thousands of students how to safely and properly drive a manual transmission car. 

OUR MISSION

Redefining the stick shift experience.

Many companies who provide manual transmission driving lessons either do it as an upsell to their existing business, or they allow just about anyone to sign up as an instructor and "pass down" the techniques they were taught. Both of these approaches have issues, mainly when these "passed down" techniques are either technically wrong or can be unsafe under certain circumstances.

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That's why we created Shift Bay Area 7 years ago, so that we can teach people how to safely and properly drive a manual transmission car. After growing tremendously, we're now offering the same in your area with SHIFTR.

dennis chernyukhin shiftr founder and ceo

Dennis Chernyukhin

CEO, SHIFTR

Our Journey So Far

2018

SHIFT BAY AREA IS FOUNDED

This is when it all began, with one MINI Cooper in the San Francisco Bay Area instructing in one location.

2019

SAN FRANCISCO BAY AREA LOCATIONS EXPAND

After having success instructing in one location in the San Francisco Bay Area, we invested in our MINI Cooper fleet and began offering stick shift lessons in 6 different Bay Area locations.

TRAINING LOCATIONS

We provide manual transmission lessons throughout the following metropolitan areas in California:

For a full list of training locations throughout these areas, visit our Locations page.

© 2026  SHIFTR, LLC

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